REsume

As a Strategist, my goal is to help brands tell stories that resonate, making them not just valuable, but culturally relevant. In my next position, I hope to work in a dynamic, creative environment where I can blend my strategic skills, curiosity, and passion for connecting with people.

The Distillery Project *Four Time Ad Age Small Agency of the Year
Strategist / Account Manager

  • Strategic and Account Management Lead on Knudsen (Lactalis) and Consumers Credit Union

  • Managed entirety of pitch process for six reviews: main point of contact, filled out RFI’s, put together agency credentials, deck flow, strategic insights and statistics, helped the team with practice runs

  • Led research efforts by utilizing real time market research and consumer insights to conduct surveys for creative testing and to enhance creative ideas for both current clients and pitching new business

  • Partnered with Strategy Directors to write briefs and strategic set-up slides for Meijer, Dole Wiggles, Dole Good Crunch, Dole Juice, The Secret Nature of Fruit, Consumers Credit Union, and new business pitches

  • Led competitive audits for Meijer, mExpress, The Secret Nature of Fruit, Dole, and pitches

  • Led development of a Social Video Content Competitive Analysis deck for Meijer and presented to internal creative team as a way to understand best-in-class retailer practices that weren’t being utilized by our team, push creative forward, and get more competitive

  • Monitored social trends on Instagram, Pinterest, and TikTok daily, ensuring I could effectively leverage these insights to devise innovative strategies tailored to the unique needs and preferences of our clients

  • Assisted in building a deck and conducting a brand purpose workshop with Dole’s senior leadership on a brand innovation (The Secret Nature of Fruit) important to the company’s expansion into the BFY category in Los Angeles

  • On Consumers Credit Union, became a trusted point of contact for the CMO and his team, led competitive research, wrote briefs, engaged in client discussions about the state of the business, played an integral role in creating brand guidelines by partnering with agency and client creative teams, regularly presented strategy slides to CMO

  • Collaborated on writing and designing a Media Landscape Ecosystem for UsWeekly to help guide client teams’ understanding of the distinct roles and opportunities of each channel and how it aligned to the brand purpose

Columbia Guest Lecturer

I've had the privilege of serving as a guest lecturer for both Ben DiSanti and Lilia Flores in their Consumer Behavior classes, offering insights whenever needed. My lectures explore the impact of research on brand image, target audience, and creative strategy. I cover various types of surveys, highlighting their role in enhancing advertising strategy, gathering customer feedback, conducting demographic research, and fostering brand loyalty. Throughout the sessions, I guide students in navigating research databases such as WARC, Mintel, Simmons, MRI, and Statista. I provide a firsthand perspective on the user experience of each database, outlining their respective pros and cons. I also deliver a comprehensive, step-by-step tutorial on creating surveys using Qualtrics.

DiSanti, Hicks + Partners
Junior Strategist

Education

Loyola University Chicago GPA: 3.9

Bachelor of Science

Advertising and Public Relations, Psychology

  • Developed competitive analysis of construction tool companies, cannabis companies, and furniture e-commerce sites

  • Produced a monthly social media report from Instagram and Facebook for Paslode, Tapcon, and GRK Fasteners which covered audience growth, impressions, engagement, content quality, quarterly results, learnings, and implications

  • Wrote and published surveys through Qualtrics to assess consumer behavior

  • Gathered market research from MRI, Simmons, and Mintel

  • Conducted stakeholder interviews to help understand consumers’ feelings and opinions

  • Created client briefs and sat in on client phone/Zoom calls